Prime Coat Painting

Christina ShultsComment

When news of Aaron Draplin's book coming out, I had to pre-order stat. When it arrived, I spent the weekend flipping through the pages, reading about his life and getting inspired by his work ethic, his need to create things little and big and the importance of collecting awesome pieces of whatever has some good type and lines on it. His work is so vast, dating back to a time that is romanticized by pre-smart phone road trips, working from the road and immersed in magazine work for snowboard companies. Creating that amount of work is something I aspire to do this year and more importantly, sharing it to the world instead of hiding in my oddly named folders on my desktop ;) Needless to say, great purchase.

Around the time I was admiring Draplin’s work & book, a friend of mine needed a facelift on his painting company – a side business he’s trying to take to the next level serving the Rochester area. He came to me for some logo ideas. Good news, the branding for the local painting companies in that area are in pretty rough, outdated shape. Draplin’s work fresh on my mind, I started to explore bolder, simpler colorful options that is easy to spot when placed on future materials – business cards, vinyl decals, brochures, mailers, etc. The outcome is a blue, geometric approach to Prime Coat painting and I’m very happy with how it came out.

Check out the project here

Progress Shots – 727

Christina ShultsComment

I've had a great time designing materials for the new 727 bar on Elmwood. Things are slowly coming together but it will be worth the wait. Currently we are in the process of having professional pictures taken and finalizing things like the brunch and dessert menu. The final food menu is almost there while the beer list of course is always changing.

Some tid bits below. Can't wait to show the final project images when everything comes together.

 

Screen Shot 2017-01-11 at 7.46.49 PM.png

Europe 2016

Christina ShultsComment

In the midst of everything that was going on job and freelance wise, I was fortunate to have the opportunity to take a week and a half off to visit Germany, Austria & Spain this September.

My previous international travels were in 2010, traveling to Rome and Sicily with family for about a month to visit other family. The long flights and sometimes frustrating language barrier didn't scare me this time around.. but I think it might have scared my boyfriend a bit!

Flying from Toronto, we landed in Munich where we spent 2 nights in a lovely bed and breakfast. Oktoberfest was of course on the agenda. From there we spent another two nights in Salzburg, Austria trying out a hostel for the first time (not bad I must say!). To conclude our trip we took a short flight to Sevilla, Spain and spent 4 nights right in a gorgeous downtown in an AirBnB apartment, plus a day trip to Ronda.

Here's a few photos of the trip:

Adirondacks 2016

Christina ShultsComment

Never too busy for some road trips and hiking.

I spent the past weekend camping in Lake Luzerne with my boyfriend and Murdock (right outside Lake George), hiked Buck Mountain, kayaked some beautiful rivers and got stuck in a lovely thunderstorm.

I purchased a Nikon 5200 last year with a 35mm lens but unfortunately haven't had many opportunities to bring it out. Well I made sure to this weekend and I'm pleased with the results!

Calling for a re-do

Christina ShultsComment

July of 2016 sounds like a good month to start keeping up with the blog, right?

My chapter with Identity Ink ended last month. While I grew comfortable and very knowledgable of my position, I felt it was time to back to a more design-focused and commercial-focused career and accepted a position with Jim Kelly, Inc. What's more Buffalo than working for Jim Kelly?! By day I'm responsible for designing/updating NFL and College products and creating materials for Jim's organizations. By night (and early mornings) I'm freelancing away still – working on branding materials for the new 727 restaurant on Elmwood and various projects for Mindful Media Group.

It's been a busy summer filled with good fun, good design and warm weather. In the midst of my busy schedule, I hope to keep this updated with bits I'm working on and some lovely photos of my adventures.