I wanted Identity Ink to be the quality screen print shop the city of Buffalo deserved. One that didn’t follow the same model as the older establishments in the area. A resurgence to the city means creating products and apparel that reflects fresh ideas – something that Buffalonians were proud to wear. At the very least, a logo that was interesting to wear and rep.
I took hours of sketching, proposals and planning that accumulated during my time at Identity Ink to create a new identity.
The following identity is something entirely of my own – what I envision the company to be and what the city needs. Bold, sometimes edgy and geometric. With a dynamic logo, apparel that embodies the brand, new and exciting designs that showcase the greatness of Buffalo, and a much easier website to navigate, this is the Identity Ink I envisioned.
Multiple variations and lockups to be used for tags, apparel, promotional products, etc.
Variations for neck labels
Web Icons to show the three services:
Website needed a more organized system of conveying who they are and what services they provide. Better imagery and typography goes a long way. Customers had a hard time navigating the site and understanding they could order custom items as well as Buffalo Merch.