Town of Shelby



Under Mindful Media Group's direction, we had a few goals to accomplish – to re-create their logo displayed on trucks and signage as well as educate the community on the important of the Iroquois Wildlife Refugee.



First task was to create a set of large posters to be hung in the town hall, showcasing the wonderful variety of species that thrive in the National Iroquois Wildlife Refugee.

Second task was a logo representing the town. Although completely revamping their identity was not a priority for the town, we decided to experiment with a more modern approach anyway. Experimentation can be seen below. Ultimately, the client wanted something to resemble their original roots so combined their love for the eagle and a natural element. In the end we had a simple wordmark to be painted on the red trucks and a more detailed illustration for large signage and printed materials.