Visual Identity creation for Citrus Homes
The chosen art direction was inspired by this moodboard. What we were after – CLEAN / GEOMETRIC / TYPE-DRIVEN / BOLD
Inspired by the clean edges of buildings and structures, using sharp angles and lines found in blueprints. Color inspiration is found in the southern California lifestyle, where Citrus Homes is located.
The final logo features a clean monogram paired with a bold word mark. With multiple variations,
the logo is able to be placed in different orientations and mediums.
Sample sign mockups